Video analysis- Jake bug- 'Two fingers'

Jake Bugg is a musician,singer and songwriter from Nottingham who creates music in the indie rock/folk rock genre. His debut self titled album reached number one in the UK album charts. The song 'Two fingers' is from this album and was released in September 2012, the music video was directed by Jamie Thraves.

The whole video is in the narrative perspective and the lyrics link to the visuals. For example Jake Bugg is from Clifton in Nottingham and there are lyrics such as 'I go back to Clifton to see my old friends' and we see clips of him getting on a bus and going to meet his friends. This is typical of a music video as we see the visual representation of what is being sung to help the video to flow. We also see that when he sings 'Hes with my momma, yelling and fighting' that the man and women are arguing and the woman hits the man. By showing  visually what we hear auditory, it allows the audience to gain greater insight into what the song means and potentially the inspiration behind it. Goodwin says that a key feature of a music video is a relationship between the lyrics and the visuals which this defiantly has.

Another feature of a music video, according to Goodwin is a relationship between the music and the visuals. This is a good example of this again as we can see him performing the song so singing and playing his guitar, this is a visual representation of the music being made. The pace of the video switches between quick shots and longer shots. The quicker shots are used towards the end of the chorus mainly when the lyrics 'I got out, I got out, I'm alive and I'm here to stay', this has a quicker beat and so the shots are quicker to mimic the music.

Close up shots of Jake Bugg are used to let the audience know who the focus of the video is on and who he is as an artist. He is dressed in a very ordinary costume, jeans, a polo top, a plain jacket and Adidas trainers. This fits with Negus's organic ideology which takes a naturalistic approach to artists and says that the seeds of success are within the artist and this talent is brought out by the record company. He is shown to be normal because he is and he can be well known and enjoyed by many due to his pure talent rather than any fancy advertising or gimics which may be pushed on to less talented artists.

An inter textual reference within the song is when him and his, who we presume to be mother, put up their two fingers and this is a reference to the song title 'two fingers'. It signifies them swearing at the bad parts and times of life and the whole song is about how he has escaped that and 'got out'. From watching the music video we can assume that he managed to get out due to his music career taking off and another reference to him as an artist within the video is that we see him preforming in a club/bar.

The video is mainly narrative based but has different narratives within it. One storyline is him visiting his friends, another is him at home watching his mum fall out with her partner and another is him advancing in his music career. However there are also parts within the narrative of his music career advancing which are performance based as we see him on stage with his guitar and singing the song to an audience.

Overall this video represents Jake Bugg as an artist and tells a story from his past. It gives an insight into his personality and shows where he comes from, both through lyrics, music and visuals.
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