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The colour scheme of the picture on this front cover is bright and picturesque and fits with the theme of indie rock/pop which is the genre of music that they perform. People who enjoy 'indie' music often task an interest in fashion and art and so the visual appearance of this photograph would appeal to its audience.
The tranquil setting of water and mountains is often linked to feelings of harmony and being an idealistic location which links to the title of their album 'in a perfect world' because this picture looks like some peoples idea of a perfect world. It also helps the audience to visualise a mental setting or mind state whilst listening to their music and lets their mind wonder to a better, more relaxed place and this therefore makes their music more enjoyable for the listeners.
This is also unlike a 'normal' album cover of an artist in the charts or somebody who produces 'mainstream' music as a typical album cover would include the artists faces in direct address to show the audience who the album was by. This magazine ad is good because it shows the audience what the album cover looks like so they will recognise it if they see it again and focuses only on the name of the band 'Kodaline' and their album name 'in a perfect world'. The font is sans serif which is simplistic and works with the simplistic picture.
The back cover contrast the front cover as it is set at night time. It is set in the same location with mountains, trees and a lake. It looks very pretty but also dark which could symbolise that although at first glance (based on the front cover) their music may be happy and relaxed if you look further (based on the back cover) there could be deeper themes in their music and within their lyrics.
The track list is written in sans serif white writing and numbered 1-11 to make it easy to identify which track is which when listening.
Record labels 'song music' and 'RCA records' are listed and this makes them identifiable as signed to a well known record label and this also makes it look professional and legitimately.
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The CD has the same image and style as the front cover of the album which makes it identifiable and can be easily matched if the CD and CD case get separated from eachother.
The CD therefore has the same connotations as the front cover of the album being of the indie genre and the music being chilled and for any audience but mainly being targeted at the younger generation as they're who are seen as preferring this sort of music.
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