Florence and the machine are a band mad up of Florence Welch who is the front face of the band and singer, Isabella Summers who plays the keyboard and a collaboration of others. Their first album is named 'lungs' and was released in 2007, debuting at number two in the UK album charts. Their music is described as indie rock, alternative music although this album achieved great success in the charts which isn't overly common for music of this genre.
The front cover of the album 'lungs' reflects Florence Welch as an artist in terms of her appearance, personality and music style. The cover is arty with its use of colour and style and it looks like a painting which could be featured in a gallery. This look shows that the band are into art and fits with the 'inide' genre. The flowers and birds in the background have connotations of being relaxed and the imagery is almost poetic which fits with her vocals as they are soulful and emotive. The Cover reflects image/text cohesion as the picture of lungs strapped around Florences neck act as a background picture for the title 'lungs'. The bands name is written at the top of the album in the iconic font that represents them and is an an unusual serif font,
The back cover to the 'lungs' ablum is of a similar style to the front cover except that it is completely black and white. This colour scheme is typical of inide/ indie rock bands and so signifies the genre of the CD. The image of a pair of lungs is relevant to the title and looks like something which could be found in an old textbook. Images like these are found to be linked with multiple indie bands as they use old bands and images as inspiration and put a modren twist on it. This is similar to the image on the front cover as it could quite easily be an old painting and isn't time stamped to be from the modern age. The back also features all of the songs but side by side rather than listed which isn't typical, again showing their individuality and not going along with mainstream trends.
This magazine ad was used to promote Florence and the machines album lungs. It uses the same image and text as the album cover and this means that people may see the ad and then recoginse the album when they see it in store or online. It also lets the audience see in which forms they can purchase the album, 'CD, deluxe CD, vinyl and digital'. This means that they could potentially boost their sales from purchases on different media platforms as not everyone may know it is available for example, on vinyl. The fact that it is available on vinyl also suggests to the audience that the artists is indie as you don't often find really mainstream, pop music available on vinyl and in record shops.
The back cover to the 'lungs' ablum is of a similar style to the front cover except that it is completely black and white. This colour scheme is typical of inide/ indie rock bands and so signifies the genre of the CD. The image of a pair of lungs is relevant to the title and looks like something which could be found in an old textbook. Images like these are found to be linked with multiple indie bands as they use old bands and images as inspiration and put a modren twist on it. This is similar to the image on the front cover as it could quite easily be an old painting and isn't time stamped to be from the modern age. The back also features all of the songs but side by side rather than listed which isn't typical, again showing their individuality and not going along with mainstream trends.
This magazine ad was used to promote Florence and the machines album lungs. It uses the same image and text as the album cover and this means that people may see the ad and then recoginse the album when they see it in store or online. It also lets the audience see in which forms they can purchase the album, 'CD, deluxe CD, vinyl and digital'. This means that they could potentially boost their sales from purchases on different media platforms as not everyone may know it is available for example, on vinyl. The fact that it is available on vinyl also suggests to the audience that the artists is indie as you don't often find really mainstream, pop music available on vinyl and in record shops.
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