Andrew Goodwin wrote the book 'dancing in the distraction factory' within which he identifies some key features of a music video to distinguish it as a form.
Particualr types of genres have certain video styles and iconography , for example stage performace or dancing.
A relationship between lyrics and visuals where the visuals illustrate, amplify or contradict the lyrics.
A relationship between music and visuals linked to the beat and pace of the music as well as solo instruments featured.
Demands of a record label will include the need for lots of close ups of the artist and artists may develop motifs which reoccur.
Frequently refernce to the notion of looking and voyeristic treatment of the female body.
Intertextual references are made (films, tv programmes and other music videos.)
Examples of how these features are shown;
Within the pop genre it is very typical of boy bands to dance and sing at the same time when performing in their music video. An example of this is JLS in their music video for the song 'Beat again'. The whole video is set in a balck room with neon lights hanging in the background and the focus of the video is on them singing and dancing
The music video for the song 'Roar' by Katy Perry is an example of Goodwins second feature of a music video which is a relationship between lyrics and visuals. The video is of the pop genre and is set in a jungle which is what the lyrics can be related to for example 'I've got the eye of a tiger, dancing around the fire' and this is shown on screen.
An example of Goodwins third feature (a relationship between music and visuals) is displayed in Selena Gomez's music video 'can't keep my hands to myself'. This pop song is an upbeat song with a fast beat and this is reflected through the quick shot changes in the video.
An example of his fourth feature of a music video (lots of close ups) is Jess Glynnes music video for her 'Take me home' which is a pop/soul genre. The whole video is composed of close up shots of her singing to relfect the emotion of the song.
An example of his fith feature is Jenifer Lopez and Iggy Azaleas video for 'Booty'. This is a pop song and shows how womens bodys are displayed in a voyeristic way. Throughout the whole film the two women are dressed in very revealing outfits and sometimes with nothing on at all. They are also moving in sexual ways alone and with eachother.
His final feature of a music video is intertextual refernces and an example of this is Taylor swifts music video for 'Love story' the song talks about romeo and juliette and the iconic love story by William Shakespear. The song is made to look like a modernised version of the story whilst also keeping some traditional features of the time such as the clothes.
No comments:
Post a Comment