FINAL MUSIC VIDEO

FINAL MAGAZINE ADVERT

FINAL DIGIPAK

Q4) How did you use new media technologies in the construction and research, planning and evaluation stages?

 

Construction evaluation from izzyhumphriss

Post production from izzyhumphriss

Q3) What have you learned from your audience feedback?

An important part of evaluating and reflecting on my work is gathering audience feedback to see what they think about this. I did this by issuing a questionnaire to a variety of peopole for my music videos and conducting small interviews to gather feedback on my ancillary texts. This proved a useful thing to do as it gave me a broader picture as to how my texts have been recieved and enjoyed.

Music video - audience feedback 


Magazine advert and Digipak - audience feedback
My feedback:

To gather audience research about my dgipak and magazine advert, I interviewed some of my peers. From what I found, I would say that overall, my digipak and magazine advert were both seen as effective types of marketing products. When asked what they liked about my digipak, the colours, location and theme of the digipak were complemented and this was positive feedback to collect as this is something i'd worked carefully on making effective. They also said the slides worked together as a whole and improvements they considered were adding a quote or creating a new slide with two of his face on. These are things to consider if I were to do the task again but over all I am pleased with the end product and the feedback I got on it.
Again with the magazine ad, the location and colours were complemented and someone also said that it works together all with the digipak which was a main aim of mine as it shows they work together effectively as a merchandising pack. The fonts were named simple but effective. This was a deliberate choice as I wanted the main focus of the picture to be on the artist.

Q2) How effective is the combination of your main product and ancillary texts?

Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final magazine ad

Final slides in digipak

Final digipak

Front and Back cover

Editing- 09/11/16

Editing ancils from izzyhumphriss

Digipak pack inside pages draft

Front and back digipak draft

Seventh draft edit of music video

Fifth draft edit of music video

Fourth draft edit of music video

01/11/16- editing

Today we did more editing. We tightened up on clips, making cutting the shots to the beat of the drum in the song a priority and so now what you see, matches what you hear more. It also keeps a fast tempo and is interesting and engaging for the audience as no one clip is on the screen too long.

Front cover draft

Magazine ad draft

27/10/16

After submitting our second draft of our video we received more feedback from our teacher and again made all of the changes which she recommended and generally tightened up on editing which we felt wasn't up to scratch. This won't be the final edit of our video but it helps log our improvements.

Screenshot of us editing.

Third draft edit of music video

Shooting for digipak and magazine ad

After discussing my digipak and magazine ad draft with my peers and my teacher I reached the conclusion that they weren't relevant to the album as a typical feature of these ancillary text are that thy advertise the artist and so having a random girl on the front would be too out of context and not make sense.
Therefore, today, I retook some photos using Nathan, the boy who features in our music video, miming the lyrics as he is the artist in the context of our video so it is who I should be promoting on my ancillary texts. I am quite pleased with how the photos have turned out and my next step will be to select which images to use and edit them, also adding on text and choosing a font. Today has therefore been a beneficial activity as it allows me to take the next step into producing the final versions of my digipak and magazine ad.

Second draft of music video

After editing our video more across the past few days we have managed to produce a second draft version of our music video. This video now includes some lip synching which I am very pleased with as I feel that it makes the video feel much more like  music video rather than a narrative story with a song over the top. After seeking teacher and peer advice we decided to cut the end of our video from where the female character falls pregnant to the end. This is because the first half of our video is in a non-chronological order and it then switches to a chronological order which looked strange and by making the whole thing non-chronological, it flows better and is easier to enjoy.

Here is our second draft;

18/10/16- editing

After we published our first draft of our video, we received some audience feedback from our teacher;

We took on board all of this feedback and made amendments where necessary. This meant changing and moving around some of the clips to create a different sort of narrative and I feel that this makes our video flow better and is more enjoyable to watch and easy to understand.

Screenshot to show the change in the ending. 

Digipak draft

Editing of digipak

Editing the digipak draft from izzyhumphriss

Magazine Advert draft

Draft edit of music video

07/10/16- editing

Screenshot showing sequencing of the video.

Today we again worked on the sequence of our video, putting the clips into an order and matching it to the beat of the song where appropriate. This has allowed us to submit a first draft of our video which shows positive progress as if we keep top of editing frequently we should hopefully keep on schedule and have a final version of our video before the deadline.

Editing 04/10/16

Emma and I editing.

Today we edited our music video for the first time properly. We uploaded the audio of the song into adobe premier pro so that we could start to match footage to music. We also worked on the sequence of the footage, cutting down and moving around clips to form a narrative. Obviously there was a limitation to how much we could do as we don't yet have all our footage but I am pleased with the progress which we've made and after another session editing we'll be able to upload a first draft.

screenshot to show audio and a sequence forming.

Filming 01/10/16

Today we filmed in Nottingham! It was a very successful day of filming as we got all of the shots we planned to get. All of the shops we planned to film in, let us film in them and the steady cam which we used was very effective as it allowed us to get walking shots rather than just videos which are taken from a stationary position and this makes the video look more interesting.

When we were in Nottingham we realised that we had a lot of extra equipment/bags that we couldn't leave unattended whilst we were filming. Thankfully our friends Leigh and Sophie were already in Nottingham and kindly offered to help carry our stuff so it all worked out well. This has taught us to pre plan even minor details of filming as it would've been a real struggle to film whilst carrying all the heavy bags. Despite this set back we managed to use the steady cam effectively and get some good shots walking through Nottingham looking like a couple.

Another problem we faced was that it started to rain. However we did know this was going to happen so we aimed to have all of out outdoors footage filmed before 3pm and managed to achieve this. That meant that once it started to rain we just had some inside footage in the shop 'rough trade' left to film and find't have to film outdoors in the rain as this would've affected the quality of our footage and also the overall look of it.

Plan for filming on the 01/10/16

On the 1st of october wehave a big day of filming, where a lot of our footage will come from. We are filming in Nottingham city centre and around hockly, in the streets and inside some shops. It is important that we get all the shots we need in this location on the planned day of filming so that we don't delay editing any more and don't have to revisit Nottingham as it takes quite a lot of time to get there.

Importing clips and starting editing 30/09/16

Me editing.

Today emma and I decided to upload all of the footage we've got so far on to the computer we plan to work on. We copied these into adobe premier pro which is the editing software we will use to edit on. We used this last year for our coursework and therefore are well acustomed with how to use it and this will hopefully give us an advantage this year as we won't have to spend time looking into how to use the software but can instead just get straight on editing and this will allow us to be more efficient.

Part of what we started to  edit.

Although we started to edit some parts of the video together with what we had, we hadn't yet got all of our footage which made it hard to put it into an order so we decided to just pause and focus on gathering the rest of our footage before we continued to put the video together.

Filming 29/09/16

Today we filmed singular shots of the female character, played by me. This included shots inside of my house of the female character pregnant and losing the baby. Also close ups of the sonogram and some aesthetic shots. This was valuable as it gave me an opportunity to film some of the shots. We also learnt that when you're inside it is important to set the white balance, otherwise the footage can look orange toned and ruin the overall look of the clip. We learnt this the hard way after some of the footage taken in the bathroom turned out looking orange, but once we amended this it returned to a good quality.
We also filmed shots of me running outside of the house to the hospital and this gave us an opportunity to get a good variety of shots ranging from close ups to low angle shots of the female character running.

We also went out on to Attenborough nature reserve and filmed a lot of shots of the me walking around and close ups of my face. This is meant to be filmed as point of view shots from the male character, like he was watching her. These shots will be good to insert through out the video as they act as good shots to fill empty space as they aren't crucial to the narrative.

Filming 28/09/16

Today we filmed at my house and shot all of the footage inside of the house successfully. We used studio lighting as inside we wouldn't have as good natural lighting and we also used a trip and the cannon 700D camera. Emma filmed a lot of the footage today as I am acting in our video although aesthetic shots or shots just of our male character, acted by rob, would be filmed by me.

Today was very successful and we have gathered a lot of clips. The main scenes we filmed were the ones set in the bedroom where they are happy and chilling together and the shots where the female character runs out of the room as she's pregnant. We also filmed the shots of the characters baking together and they will all work well once they are cut down. We managed to do all of this by following the schedule we made and also following the storyboard to make sure we use a range of shot types.

Filming 27/09/16

Today we filmed for the first time, at our first location. This was at the QMC (queens medical centre) hospital. When we got there we thought that we should have done some more forward thinking and planning into whether this would be an appropriate location. As hospitals can be sensitive places we felt uncomfortable filming and so decided to move to some steps slightly away from the main hospital, this way we wouldn't offend any patients by having the camera out.

Another problem we faced was that the tripod we took out was broken so some of our footage wasn't straight and could have been shakey. This has been a valuable, although not completely successful day of filming as we haven't got lots of good footage but we have got what we need for now and it has taught us to check all the equipment properly before we take it out and properly plan out what needs doing and the shots we need to collect every time we film.

Filming schedule

I have created a filming schedule in order to stay organised and ensure that we manage our time well and film everything that we need to film. This filming starts next week which gives us plenty of time to edit.

Prop list

I have created a prop list so we can be prepared and gather together our props before filming to make sure we're as organised as possible and everything goes to plan.

Original images before manipulation

I went out to Attenborough nature reserve with my friend Ella who kindly agreed to model for me. We went out for a couple of hours and got around 400 photos as I didn't want to be in a situation where I didn't have enough to pick from and would require her to go out again. I am very pleased with the images I've got and since taking them I have gone through and picked some of my favourites which I will further narrow down to pick my final images for my digipak and my magazine advert.
Here are those photos;

Potential photos from izzyhumphriss

Camera movement practise shots

Although we aren't planning on having any performance based footage in our video we thought it would be a good idea to test it out just in case we decide otherwise. We shot 3 different potential camera movements shots and i've looked at some real life videos to compare.

Camera movement practise shot 1

via GIPHY

Here we have used a simiar shot to that used in little mix's video 'shout out to my ex'. A panning shot from the side canj be an effective way to introduce a person into shot and is more interesting than simply appearing on screen. In the example the real music video the camera movement is much more sudden and this is effective for making it fast paced so would be something to consider if we were to include it in our video. 

Camera movement practise shot 2

via GIPHY

Here we have filmed a tilt shot to introduce the artist into frame. The example I found of this in a real life video is in the video 'Rockaby' by Clean Bandit. However, here the shot is used as more of an establishing shot to the setting rather than an artist or character. This is something to consider if we add in performance as it may be a more conventional aspect of a music video in terms of setting a location.

Camera movement practise shot 3

via GIPHY

Here is a straight on shot of the artist. In our video there is a slight pan to introduce him but the main purpose of shooting it was to show how our perforancer would be filmed head on. This is much like Sam Smith in his video ' i'm not the only one. This is an effective shot as it allows the artist to establish a diret address with the audience. 

Character profiles

We decided to come up with a basic character profile so that our actors can get in the midst of the characters they can play them effectively.

Character 1- Zara 

Gender: Girl

Played by: 

Age: 18 years

Character occupation: Student  

Background: Zara is from a stable background and has a caring family.
Zara is a dedicated student to begin with, but after the misscarridge with Rory, her personality becomes darker and this changes her as a person.

Character 2- Rory

Gender: Boy 

Played by: Rob Lowe

Character occupation: Works in a record store

Background: Rory grew up with his Mum after his Dad left, so he formed a close relationship with her. He also has two sisters and so his relationship with Zara means a lot to him. When they break up he is heartbroken.

Digipak draft ammendments

When I created my digipak I decided to base how it fit together on rhiannas 'loud' digipak as I liked the look of it. After further research, I found out this isn't the common look of a digipak and it usually consists of a front cover, a back cover and four inside pages, one of which being a CD holder.
I will therefore stick with my original digipak draft but add another photo into the inside pages to fit with the 6 slides digipak rather than one with 5 slides.
The photo I will add to the digipak will be a photo of my model stood up near a tree.

Risk assessment

We thought it'd be a good idea to create a risk assessment in order to prevent any accidents happening on the days of filming and this allows us to be safe and make sure nobody is harmed.

Audience feedback on draft digipak

I decided to gather some audience feedback on my digipak to see whether I should make any changes when shooting for my actual digipak.

What do you like about it?
'I think overall it is a good digipak. I like the colouring you've used as it sets a mood for the sort of music that will be played in the album' I particularly like the positioning of the girl on the front and back cover as on the front where she is central it looks symmetrical and like a proper album cover and on the back, where the face only covers a quarter of the page.'

'I really like the font which you've used and that you've used the same one throughout the digipak. I also like the colouring and the CD with the yin and yan on, that's a really clever idea for helping with the representation of the album.'

What should I improve?
' I think that you should consider where you are going to shoot each picture as the background will be important as well as the main person modelling. You should also think about the lighting of each picture as they all have to fit together and you don't want one picture to be really bright, representing one thing and the other really dark, representing another.'

'Make sure the pictures in the middle slides relate and fit with the theme of the whole digipak. Beware that it might be hard to get a picture of the shoes and make it look effective. Also think about the costume, will it be the same throughout the digipak?'

What I've learnt from this 
My overall basic idea is a good one and I will keep the main person as a female model. I will also take the photo using the rule of thirds, either centeral of the left, the right or in the centre of the photo. I have since considered my background and location and I will shoot my photos on Attenborough nature reserve, using a range of lactions within the reserve but they won't look too far different. In terms of lighting, I will use natural lighting as this often produces the best photographs and means that with this basic lighting, I can then manipluate it later on with editing. I have also decided that for my middle slides, I will probably take the original photos as planned but also experiment with some different shots on the day and use ones of the female model as these link together easier. 

Draft magazine ad using borrowed images off the internet

Here is my draft version of my magazine advert. I have used images off the internet to create this and once I have taken my own photo this will be the basic layout.

Mock up of magazine AD

This is a mock up drawing of my magazine ad. I have chosen to have a close up shot of a girls face. She will have bright, bold red lips, simple eye make up and a drawn on tear under her eye. I think this tear will be effective as it will show how part of this girl is always sad and it can't just be brushed off. It will also contrast the fact that the rest of her face won't indicate that she's sad. This will be the same girl that I will use for my digipak to make sure there is a link between the two and this will be recognisable to audiences.

This girl who is acting as the face of my digipak and magazine ad is meant to be the theme of who the artist is singing about in their songs. 

I will have the name of the album at the top of the ad to make it stand out so if people only remember one piece of information from the advert it will be that. The artists name will then appear below as this is also important information. I will have a little label on one side which says 'featuring best selling track 'ANYTHING' as this is the name of the song i'm doing and it promotes this song as the best on the album, which is why there would be a music video made for it.

Storyboard

We decided it would be a good idea to create a story board of the narrative and also different sorts of shots we would use to help us develop our idea and give us something to refer back to when filming. This way we don't forget to miss out any key bits of the narrative and can picture how the music video will flow from start to finish.

Storyboard from izzyhumphriss

Location recce shots

To be organised, I decided that it would be good to visit some of our filming locations and take shots of the area to see the sorts of places and shots we would get when filming. This also meant that if there were any problems with the location we could work them out or change location before the day of filming to minimise stress. We have only taken photos at a few of our locations due to time restrictions but the only main place which we haven't taken recce shots of is in Nottingham city centre and around Hockly. These are areas which I have visited many times before and so I am not worried that we will have any problems there.

Location 1- Attenborough/ Attenborough nature reserve

The road which the male character runs down.

A place which they can be filmed walking.

A place where they can be holding hand walking.

A place where they can walk/dance along the trees and play air guitar.

A bench which they can sit on together and then the man sits n alone later.

A secluded place where the female character can come when she's
upset about the news she's been told.

Location 2- Stapleford

Stapleford church which could be used for them to walk around.

At the cemetry, a possible place for the man to come alone.