In order to create a target audience for my own music video I need to explore the different groups of people they are and why one group would be more likely to enjoy a certain style of music video opposed to another.
There are different categories of people which I need to consider and those are mainly related to age and gender.
A demographic is a set of characteristic which describe a group and these could be things such as age, gender, class, ethnicity, location, sexuality and lifestyle. These could be used to identify who and what sorts of people would be interested in what type of music video. For my audience research I will need to look into different demographics and establish who my target audience would be.
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