Director inspiration- Sin J. Lee

Sin J. Lee is a music video and film director who lives in the UK. His work is best known for his trademark use of lighting and colour palettes which give his work a contemporary feel. I first found out about this director as he directed the music video 'Boom clap' by Charli XCX and this earned him a BRIT nomination for best music video.

BOOM CLAP- Charli XCX

What I like about this music video is his use of fades and effects to transition shots. It gives the video an arty look and the professional way that it is done is effective and something I would like to achieve in my own music video.

Another thing I like about this video and his direction are the costumes that Charli XCX wears and the locations she is in. Her clothing is modern and contacts between colourful and more monochrome colours and I think this is effective because her clothing fits with the background. For example, when she is in the street, with blue skies and green trees her costume is bright and when she is filmed later at night in a more city environment her costume is black with a silver jacket.

Desire- Years & Years

Something which I really like about this music video is the quick shots which only last about 1-3 seconds between the narrative, the band singing and other artistic shots. This is effective because it keeps the music video fast paced and this fits with the pace of the song. 

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Another thing which I like about thus video is Lee's use of different camera angles. He uses high and low angle shots as well as close ups, long shots, mid shots and many others. This is effective because it offers new perspectives of the video and also shows technical skill. 

Overall this task has been useful because it has allowed me to start thinking about my music videos and the various components of it, from lighting to camera angles. I will use Sin J. Lees style as inspiration for my video and this will hopefully allow me to create a good video.