'Bad blood' is the debut album of Bastille and was released in the UK on the 4th of march 2013. It reached number one in the UK album charts and spent three consecutive weeks at number one. The bands genre of music is described as 'indie rock/indie pop' and the songs on this album fit with this genre. An extended version of this album was released on the 25th of November 2013 and was named 'All this bad blood'.
A digipak is the promotional packaging used for a CD and here this is the front and the back cover of the album 'bad blood'. The front cover uses simple sans serif font which is bold yet simplistic, the same as the image on the front cover. The screen is dark but focuses on the middle with a man running away. This image helps us to signify the genre of music which the band produce. 'Indie pop/rock' music is often used to describe music which is simple but sparks emotion in the listener through powerful lyrics. This simple image signifies the escapism which some listeners may wish to experience whilst listening to Bastilles music as they can 'get away' from every day life and listen to and enjoy their music.The man running away could be symbolic for the audience who are teenagers/young adults, wanting to run away from real life.The back of the album cover has the same colour scheme of a dark background with white writing. The back cover has a list of all of the songs on and the letter 'A's in all of the words are replaced with triangles like the 'A' in Bastille. This helps to market them as these have become part of their image and make them recognizable.
This digipak could help to sell the album and the artist and make audiences look into other albums by them.
The tour poster for Bastilles 'bad blood' tour is a similar design to their album cover. The dark background contrasts with the bold white font and the locations of the gigs are set out in a similar style to the name of the songs on the back of the album cover. This makes it recognisable and familiar to people who own or have seen the album and lets them know that the songs on that album will be the ones played on tour. This is good advertising as they have created an image for themselves and this poster contains most of the relevant information needed on a tour poster such as the bands name, the name of the album and the tour dates and locations. Alternatively, there is another tour poster for the extended version of their album which was released with a slightly different image. It is still simplistic and uses the same writing to keep the bands identity as well as having the image of a car on the front so it is linked to the original album cover but uses a black and white colour scheme and contains less information than the other poster.
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